IJA Buffalo Festival Report
Sandy Brown, Festival Director
September 2, 2004
The 57th IJA Festival was held July 12-18 in Buffalo, NY and this
is the post-festival report. The following summary is a compilation of
information drawn from the festival team, other volunteers, the
budget, and statistics and comments taken from the Buffalo Evaluation
which was offered online to registrants who attended the festival. A
more thorough summary of the Buffalo Evaluation will be presented in
the beginning of October when all responses have been compiled. Also
included in this report are my own observations and suggestions based
upon the past year of putting it all together.
Some Basic Numbers
The Buffalo Evaluation: The festival was given an overall rating of
8.7 on a scale of 1-10, with 1 being terrible and 10 being
wonderful.
Please see the Income and Summary
Expense and Registration and
Income Details for a more in-depth breakdown.
The Buffalo Festival netted about $52,000, in spite of reducing the
Adult Event Package cost by 46%. This amount may change just slightly
in the next few weeks as final adjustments are made. There were 808
registrants. Another 319 Spectator Passes were sold, so there was an
estimated number of just under 1000 people present in Buffalo. Several
factors contributed to the success of this year's festival: the low
festival package cost, an all-volunteer staff, keeping a tight reign
on costs, and the east coast location where the majority of IJA
members reside. Other factors that contributed to the good turnout
were the Flying Karamazov Brothers as Guests Artists and the overall
excitement about attending the festival run by the New IJA.
The Festival Process
I volunteered to be the pro-tem Festival Director in August 2003,
and visited Buffalo the next month for an intensive survey of the
facilities and to make decisions about show venues. In October I
volunteered to be the Festival Director. The budget was presented to
the IJA Board of Directors by about November 1. Periodic revisions
were made available to the BOD as costs were adjusted.
During November, I began to assemble a Festival Team, which
consisted of two BOD members, 5 volunteers, and myself. The team
communicated via email. Typically, I would pose a question, such as,
What would you like to see workshop instructors and volunteers receive
as a gift? Team members responded and this helped me greatly in
decision-making. I felt that some decisions such as pricing the
Festival Event Packages should be approved by the BOD. This type of
business was usually handled on the Board Forum, and when necessary,
voted upon during BOD meetings. This system worked very well. There
were other issues that I completely turned over to the BOD, such as
the restructuring and pricing of the vendor registrations.
During October and November, Martin Frost began to help me quite a
lot and inadvertently became my Assistant Festival Director. I also
began to speak often with Dave Davis, who lent an ear just about any
time I needed it.
In December, I had selected volunteers for the main positions, such
as Registrar, Championships Director, and Director of Cascade of
Stars. Negotiations with the Flying Karamazov Brothers were in full
swing. Katje Sabin, Martin, and I made a major push to complete the
text of the festival mailer, do the layout for the printing company,
have the mailers printed, and create a web page for online
registration.
Online registration went live on January 10, 2004. We printed
8,500 copies of the festival mailer (which includes a registration
form), and IJA members and former members received it in February. We
also sent copies of the mailer to Affiliates, to clubs and to upcoming
juggling festivals around the world, and we made it available online
in PDF format.
I revisited Buffalo the end of February. By springtime, medals and
gifts were ordered, more volunteer positions were filled, and I began
to focus on making sure the stage was set and that everyone was doing
their job.
Festival week finally arrived. I felt that things pulled together
quite nicely. The few glitches that did occur were really
insignificant in the big festival picture.
What follows are comments on specific areas and events of the
Buffalo festival.
Registration
Buffalo Evaluation: Registration was rated 8.8 on a 1-10 scale.
For the first time, jugglers could register and pay online and this
was enormously successful. 63% of the registrants who answered the
Buffalo Evaluation used online registration, with ease and convenience
listed as the main reasons why they chose to register that
way. Jugglers who registered on site requested that more people should
be stationed at the IJA Table to speed things up.
Also, for the first time, jugglers received detailed festival and
registration information (on the web and in the mail) in January and
February instead of in the May-June timeframe. With these early
registration options, the IJA began to see festival income much
earlier than in past years.
The Buffalo Convention Center
Buffalo Evaluation: The Buffalo Convention Center was rated 7.6 on
a 1-10 scale.
For the most part, jugglers were pleased with the high ceilings,
the lighting, and the proximity of the gym to the shows, main hotel
and the workshops. There was a mixed review about the size of the
gym. Some people felt the gym was large enough, others thought there
was not enough floor space. Computer users were very happy to have the
free wifi in the lobby. There was mixed response on the concrete
floor in the gym. Some people really liked it, and others did not.
Many jugglers would have liked the concessions to remain open
longer. The difficulty in finding food nearby the Convention Center
was a comment which was repeated often.
Several jugglers asked why the BOD and Festival Director who
organized the festival would choose such a place as the Convention
Center in Buffalo NY. My response to this is, that we didn't. The previous
IJA Festival Director made that choice (I presume the board at that
time voted in approval of it) and the contract was signed in January
2003. When I volunteered as Festival Director, I inherited Buffalo as
the festival site. To change that plan would have cost the IJA
$60,000, as stated in our contract.
So, the Buffalo Convention Center was previously selected as a
juggling site, but the show venues were not yet selected. Some
jugglers stated that the Flying Karamazov Brothers Show and the
Championships should have been in a theater instead of a
made-stage. During my first Buffalo trip, I visited a number of
possible theaters in the Buffalo area. Shea's was the obvious choice
but at a price of over $11,000 per night, Shea's could only be afforded
for the Cascade of Stars. Other theaters in the area seated 800 people
or less, which would not have accommodated our audience. One excellent
theater at Buffalo State University would have required a half hour
bus ride, and from comments on the forum, jugglers expressed their
desire to have local show venues. It therefore made sound, financial
sense to create a theater in the Convention Center for the FKB and the
Championships.
The Monday Welcome Dinner and Show
This event was not rated in the Buffalo Evaluation, but received
extremely positive remarks. It was a good way for everyone to come
together to kick-off the festival. There were some late arrivals for
dinner who were just getting into Buffalo, but the Convention Center
provided dinners well beyond the time they were expected to serve
food. The show ran very smoothly. The dinner was partly subsidized by
the IJA and the show was free.
The Workshops
Buffalo Evaluation: The workshops were rated an 8.0 on a 1-10 scale.
I have listed below the favorite workshop leaders specifically
listed by name on the evaluation. The order in which they are listed
does not represent a rating:
The Flying Karamazov Brothers, Matt Hall, Cindy Marvell, Luke
Burrage, Jay Gilligan, Dan Holzman, Scotty Meltzer, Tribute to Sean
McKinney, Martin Frost, Dave Davis, Andrew Conway, Dave Finnigan, Greg
Phillips, Jackie Erickson, Tim Furst.
People would have preferred higher ceilings in the workshop
rooms. People also did not like having one of the workshops spaces
(Grand Ballroom A) in the Hyatt, but in May, I negotiated using that
space because of its 16 ft ceiling height. It was better to have that
space than NOT to have it. It was also free.
Some comments from David Walbridge, the Workshop Director:
- Adding workshops during the festival is difficult, as are room
changes.
- Popular classes included creativity, comedy writing, 3 ball
break-out, fire safety, and the Flying Karamazov Brothers
workshop.
- New workshops included the future of the IJA, ethics and others. A
broad variety of workshops were offered, not just balls, rings, and
clubs.
- Beginner, intermediate, and advanced classes were offered
every day without similar workshops competing in the same time slot.
- Some workshops should be offered twice.
I suggest that next year the organizers plan on printing handouts
which give a synopsis of each workshop. There also needs to be a daily
list of workshops posted at the entrance of each workshop room.
Youth Showcase
Buffalo Evaluation: The Youth Showcase was rated 7.1 on a 1-10 scale.
People who attended the Youth Showcase this year love seeing the
kids involved with juggling at such a young age. Numerous people
suggested that the show could be improved by making it shorter and by
limiting the number of routines and stage time per performer.
Juniors Championships
Buffalo Evaluation: The Juniors Championships were rated 8.2 on a 1-10 scale.
Jugglers commented that overall, the caliber of the Juniors
Championships competitors was very high, and entertaining to
watch. They also enjoyed the impromptu jugglers jam which happened on
stage amongst the competitors as the judges were deliberating.
Many viewers object to the Juniors Championships being held on the
same evening as the Youth Showcase, although not many reasons were
given. The lengthy evening was the primary reason given.
People loved the chocolate chip cookies.
Individuals and Teams Championships
Buffalo Evaluation: The Individuals and Teams were rated 8.4 on a 1-10 scale.
As with the Juniors Championships, people in general remarked about
the high caliber of competitors.
Again, some jugglers did not like the venue for the competitions
and would have preferred a theater with a more expansive lighting
system. There were some problems with the cueing of CDs, but this had
more to do with the quality of the performer's burned CDs rather than
the sound technicians from Buffalo Audio/Visual.
There continues to be controversy about the judging system.
Craig Barnes, the Championships Director, said that having the
Championships onsite made his job much easier. He has a big circle of
experienced helpers who he can count upon year after year, so things
run smoothly in this current format.
People loved the ice cream following the competitions and the
Jugglers Band early in the evening.
Cascade of Stars
Buffalo Evaluation: The Cascade of Stars was rated 8.1 on a 1-10 scale.
Shea's Performing Arts Center was a beautiful theater and worked
perfectly for the big show. There were mixed reviews about the Cascade
of Stars this year. Many audience members expressed that there wasn't
enough variety and they were seeing routines already seen in the
competitions. In fact, Scott Meltzer, the Cascade of Stars Director,
stated that he would not have booked any acts in advance that were
also in any of the big competitions. He also would have pre-booked
fewer acts so that he would have had more flexibility adding acts that
he did not know were attending the festival.
Many people would have preferred to see some special professional
acts brought in for the show. Other people wondered why we had not done
a better job at filling the theater.
It is beyond my scope to figure out what it takes to fill a theater
in Buffalo, such as Shea's. The Shea's house manager said that, for
Buffalo, we had an excellent turn-out for a mid-summer show of this
type. I covered all the publicity bases suggested to me, but this did
not translate into ticket sales. Again, as a volunteer of the IJA, I
wish I had had a staff of 20 to handle publicity, but this wasn't
so.
Security
Wristbands (which could be worn on the wrist or ankle) were used
this year as the mode of security with a volunteer security team
checking wristbands throughout the day. This system clearly has its
flaws. My own thoughts on this are the following: with the low
festival prices and people volunteering many hours to create a great
event for everyone, someone who slips through security, or buys a
Spectator Pass when they juggle like everyone else, is a cheap,
unethical, rip-off. I urge anyone who witnesses or knows of someone
trying to buck the system to report this to the appropriate
people.
Media
Press kits were created in May and were distributed by Nels Cremean
in Buffalo and the Buffalo-Niagara Convention and Visitors Bureau. It
was difficult to stay on top of media requests once the festival began
but nothing significant fell through the cracks. The festival or
Flying Karamazov Brothers were covered by The Today Show (weekend
edition with Matt Lauer), CNN Headline News, and a number of local
television and print sources. A Korean news channel in NYC covered
several events and a joggling documentary was taped. Local radio
stations also covered the festival and were given tickets to Cascade
of Stars for listeners who called in.
Gifts to Volunteers
The sets of Todd Smith juggling balls donated by Arthur Lewbel to
the volunteers were a hot item. Todd is sending another 30 sets to my
house designated for people on a list who did not receive theirs (we
ran out).
Workshop instructors and other volunteers who spent an appreciable
amount of time working for the IJA received a black portfolio with the
IJA logo and Buffalo NY 2004 embossed on them.
Community Outreach
I contacted three groups in Buffalo who were invited to attend the
event of their choosing during the festival week. The groups were CASA
(Court Appointed Special Advocatesfor abused and neglected children),
Big Brothers/Big Sisters, and the Make-a-Wish Foundation. They all
chose to attend the Youth Showcase. CASA and BB/BS brought groups of
kids and the Make-a-Wish Foundation arranged for two families to
attend the show. Both families had a child with terminal cancer. All
were very appreciative to have been invited.
There was a LOT of ice cream left over after the ice cream feed on
Thursday night. I donated the remaining tubs to a food bank and a
shelter for women and kids who picked them up at the Convention Center
the next day.
Pleasing Everyone
It just can't be done. Some people have their own agendas. This past
year has strengthened my ability to resist taking things personally
and has made me a bit more thick-skinned. For that, and for the
opportunity of serving jugglers in the IJA, I am very grateful.
Final Thoughts
In closing, I challenge all members to do a little more for the
IJA. If there is something you do not like within the organization,
offer to climb aboard and fix it. If you don't offer to do the grunt
work like the rest of us, then your complaints may not bear the fruit
that you desire.
I challenge you to consider hosting a festival or to buy a friend
an IJA membership. Giving to the IJA, whether by performing a task at
a festival or by giving monetarily feels really, really good.
A heaping thanks to everyone who did choose to climb aboard this
year. And thanks to everyone who made it to Buffalo.
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