The IJA publications have a rich and varied history. “The Juggler’s Bulletin” (1944-1949) actually preceeded the IJA but became the offical mouthpiece of the organization for its first few years. After that was the “IJA Newsletter” (1949-1980) before the IJA switched to a more formal magazine format with “Juggler’s World” (1981-1998) and then for the past 13 years, “JUGGLE” (1998-2011).
And now we’re moving forward with the eZine. This is an exciting project for so many reasons.
For readers, there are many advantages to having an electronic magazine rather than a printed magazine:
- Many of the same writers will be contributing to the new eZine, so it should contain the same high-quality standards people have come to expect from IJA publications. We hope that IJA members will realize that they’re not losing a benefit by moving to an electronic publication. They’re getting the same content, just in a different (better!) format.
- Content can be made available as it’s ready instead of 4 times/year. A steady stream of articles will help to keep members engaged in the organization, and it can be particularly important for the release of current events in a timely fashion.
- There are no space limitations. We can write more articles than were in the magazine. Also, most articles in a printed magazine are condensed to fit on the page. We won’t have that limitation online. Similarly, the photos that go with a printed article have to be limited because that is a major expense per page. Online we have virtually unlimited space.
- Multimedia content can be provided including videos, photos, games, recordings, animations, juggling simulators, and other interactive capabilities.
- Portability means universal access to articles from anywhere: home, work, friend’s house, mobile, etc.
- Online has certain controls that may be more comfortable to read than a printed page. For example, for someone with poor eyesight, they can zoom for larger text. Hyperlinks can be added to make navigating around much easier.
- Having an online archive is a major advantage. There will be search as well as logical groupings such as by author, category, name of the column, prop, etc. New members will get all old premium content so it’s like they get all back-issues for free!
- Changes can be made in the future so if there is a typo or factual error, we can always fix published articles.
- The ability to comment on articles makes it more interactive and can contribute a lot to the topics. We will also encourage feedback via polls, contests, surveys, quizzes, etc.
- Content can easily be translated for the benefit of jugglers around the world.
For the IJA, there are many advantages to having an eZine rather than a printed magazine:
- It is considerably cheaper than the printed magazine. Many normal magazine expenses will be reduced or removed completely: copy editing, graphic design, printing, mailing. The main ezine team is comprised purely of volunteers.
- There is income potential with targeted advertising.
- There is virtually unlimited space for providing information about the organization, its programs, events, etc.
- There are social networking opportunities that will expand the range of our public relations.
- It is easy to control the information so content and inaccuracies can be improved at any time.
- We’ll be able to render assistance to all jugglers – not just members – by offering much of the content freely to anyone.
For writers/contributors there are a number of benefits, as well:
- Writers will receive wider exposure than with the printed magazine since many articles won’t be limited to just IJA membership.
- Because of the archive, there will be future access to the articles so their content will endure.
- The IJA will advertise the articles on websites, forums, and social media.
- Since we can publish at any time, deadlines are much more flexible so there should be less pressure to get work done.
- The team will provide contributors with excellent support in the areas of proofreading, layout, design, content verification, etc.
So, we’re excited to be taking the IJA publication to the next level. I want to thank the IJA board, the eZine team, and the contributors so far who’ve been a joy to work with. There are great things to come…
For further reading on the history of juggling magazines, see: